Key Takeaways
- Apple plans to release a refreshed iPad Air and two OLED iPad Pro tablets in 2024 to boost sales and offer more options to customers.
- The new iPad Pro tablets will feature OLED displays, which will provide deeper blacks, higher brightness levels, and more colors for content consumption and multimedia editing.
- The MacBook Air is also expected to receive a refresh in 2024, with a new Apple M3 chip and hardware improvements to increase efficiency and performance.
2023 has been a difficult year for many people and families across the country, and the high inflation and other factors meant that Apple has also seen a dip in its revenue and forecasts. As a result, Apple’s Mac and iPad sales are down. To combat the low revenue from these products, Apple is planning on refreshing several of its flagship devices in a move to boost sales sometime in 2024, according to a new report. Apple has plans to release a refreshed iPad Air, two OLED iPad Pro tablets, and a new MacBook Air laptop.
iPad rumors
According to a new report from Bloomberg’s Mark Gurman (via MacRumors), Apple plans to make a few changes to the next-generation iPad Air. The report claims that Apple wants to release the iPad Air in two sizes, similar to the iPad Pro series. The smaller model reportedly comes with a 10.9-inch screen, while the larger would sport a 12.9-inch display. The additional choice could offer more options for customers at various price points and requirements, filling the gap between multiple iPads of different sizes.
When it comes to the iPad Pro tablets, for the first time, Apple is expected to equip the new Pro devices with OLED displays. Apple is using OLED panels on its smartwatches and smartphones, but it only uses mini-LED on current generation devices. The OLED panel should yield deeper blacks, potentially higher brightness levels, and even more colors that could be useful for content consumption and editing multimedia.
6 products that Apple discontinued in 2023
As we approach the end of the year, we collected six products that Apple discontinued in 2023.
Unsurprisingly, Gurman claims that the new iPad Pro tablets will be equipped with the latest Apple M3 chips. The new SoC will bring significant performance and efficiency improvements thanks to the more advanced 3nm process they’re built on.
The report says that Apple will also refresh the iPad mini and the lowest-end iPad in 2024, although it’s unclear when these will be updated, and whether it’ll happen in early 2024 as the other iPads.
MacBook rumors
Apple made a lot of changes to the MacBook Air in 2022, and the company even announced a larger 15-inch model in 2023. The Air received a massive design refresh in 2022, and while there are no design changes rumored for 2024, we could see a refreshed model come with the new Apple M3 SoC and several hardware improvements to increase efficiency and performance for the most affordable lineup of MacBooks.
It’s unlikely that we’d see any improvements made to the 14 and 16-inch MacBook Pro laptops, as they received a refresh during the Apple. We’re also unaware if Apple would refresh the Mac mini, the Mac Studio, or the Mac Pro at this event, but it’s not out of the question.
When are the new iPads and MacBooks expected to be unveiled?
Apple often reveals the new iPad series in the first or second quarter of each year. The current generation iPad Air was announced in March 2022, while the iPad Pro series were unveiled in October 2022. It’s been more than a year since the Pro generation was refreshed, and we could see many new changes coming to the series in 2024 in a move to boost sales.
According to the Bloomberg report, the new iPads and refreshed MacBook Air are scheduled to be unveiled sometime in March, which aligns with previous predictions from other analysts and reports.
Check out the best current-generation iPads and MacBook Air laptops
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iPad Pro 11-inch (2022)
Apple’s latest and greatest iPad Pro comes with the all-new powerful M2 chipset. It also supports Apple Pencil’s new hover feature. Check out all the deals on the device using the links given below.
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iPad Pro 12.9-inch (2022)
$1050 $1100 Save $50
Apple’s newest 12.9-inch iPad Pro is powered by the M2 chipset, which brings improved CPU and GPU performance along with faster connectivity. It also supports the new Apple Pencil hover experience.
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iPad Air (5th Generation)
$500 $599 Save $99
iPad Air 5th Gen brings the highly rated M1 processor, 5G connectivity (for cellular models), Center Stage capability, and all-new colors. It starts at $599 for the 64GB WiFi-only model, with an upgrade to 256GB of internal storage available.
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MacBook Air 15.3-inch M2 2023
$1349 $1499 Save $150
The 15.3-inch MacBook Air comes with a gorgeous 15.3-inch Liquid Retina Display, Apple’s powerful M2 chip with a powerful 8-core CPU, and a 10-core GPU, 8GB RAM, 512GB storage space, Touch ID, and more.
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MacBook Air (M1, 2020)
$749 $999 Save $250
Apple’s 2020 MacBook Air is still one of Cupertino’s best laptops. It features an M1 chip, a fan-less thin design, a 13.3-inch Retina Display, all-day battery life, and other great features.
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