A couple of Milwaukee-based brands are teaming up for a beer-themed, easy-to-use film camera. Retrospekt, known for refurbished vintage cameras often adorned with glorious visuals, is releasing a simple-use 35mm film camera with Pabst Blue Ribbon (PBR) graphics.
The collaboration doesn’t stop at a preloaded 35mm camera, either. Retrospekt and PBR are also launching a retro-inspired t-shirt featuring “a classic PBR pitchman” enjoying a “quintessential piece of music tech.” Put another way, the shirt features a PBR character in a skin-tight superhero costume listening to a personal cassette player.
Back to the camera. The Retrospekt x PBR Simple-Use 35mm Film Camera arrives preloaded with 27 exposures of ISO 400 film and promises to work well across various lighting conditions thanks to a built-in flash (powered by a single AA battery, which is included). The shutter speed is fixed to 1/125s.
The camera has a fixed-focus lens, “allowing anyone to capture vibrant analog images without requiring manual adjustments.” The built-in lens has a 31mm focal length and f/11 aperture. The fixed focus is set to a meter (3.3 feet). Given the f/11 aperture and relatively wide focal length, the lens promises quite a bit of depth of field, which is excellent for versatility but will limit the ability for photographers to get nice bokeh.
Retrospekt’s Simple-Use 35mm cameras are not disposable despite arriving preloaded and looking like a traditional disposable camera. They are designed to be used time and again, and Retrospekt offers detailed instructions to show users how to reload film. Of course, given the charming style, some photographers may prefer to display the camera on a shelf after they burn through the initial 27 shots.
“This collaboration is about designing products that enable experiences,” says Retrospekt Creative Director Michael Kempen. “PBR has a long and storied history but is also something that people continue to interact with very directly and choose for reasons besides just its pedigree. In a similar sense, while retro tech represents the building blocks of current technology, appreciation for it goes beyond simple nostalgia. Regardless of its place in time, it offers a very immersive, focused experience that’s still relevant today.”
Sample Images
Pricing and Availability
The Retrospekt x PBR Simple-Use 35mm Film Camera is available today through Retrospekt’s online store and at Urban Outfitters for $29. The new vintage-style t-shirt is available exclusively through Retrospekt’s official website for $39.
Image credits: Retrospekt
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