SMARTPHONES

YouTube is testing a new way for fans to show some love to their favorite channels


What you need to know

  • YouTube is testing “Hype” to boost small content creators in select regions.
  • Viewers can use the Hype button to promote videos in the Explore section.
  • The feature is available in Brazil, Turkey, and Taiwan, and only videos published in the past seven days can be hyped.

YouTube is experimenting with a new feature called “Hype” to boost community support for small content creators, available to viewers in select regions.

In a community post, YouTube says the new experimental feature lets viewers directly impact video rankings in the Explore section. With the Hype button under eligible videos, users can promote content they love and help it get discovered by more people.




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