Sotaro Nishida was appointed to the role of Executive Officer and Senior Vice President of Audio at Yamaha Corporation of America (YCA). In this newly created role, Nishida will oversee both the Consumer Audio and Professional Audio departments, expanding the breadth and depth of Yamaha audio solutions available to integrators, audio professionals, and consumers. Sotaro Nishida has a rich and diverse history with Yamaha, having been involved in the company’s mobile and content business, as well as various vertical segments in Latin America, Germany, Japan and the US.
Before joining YCA, Nishida was the CEO of Yamaha Unified Communications (YUC) – the subsidiary created in 2018, following the acquisition of Revolabs in 2014, focused on the sales of conferencing system equipment in the United States. In March 2024, Yamaha decided to liquidate the subsidiary and merge its operations with YCA, which assumed sales, marketing, and support responsibilities for unified communications products in the US.
“The Yamaha team is excited to have someone with Sotaro’s broad audio experience to lead our growth initiatives in the important US market,” says Tom Sumner, president of Yamaha Corporation of America. “Building on our strong presence in the live sound, production, commercial installation, and home entertainment systems, we will provide customers with innovative solutions that meet all their critical audio needs, whether they are demanding audio professionals or discerning home audio enthusiasts.”
Currently living in Southern California, Nishida has been with Yamaha for over 20 years. Before joining YUC, he worked at Yamaha Europe’s headquarters in Hamburg, Germany, and handled assignments in Japan and Latin America. Throughout his time at the company, he has been involved with both the Pro Audio Division and the Music Entertainment Division.
Yamaha Corporation of America is the largest subsidiary of Yamaha Corporation based in Hamamatsu, Japan.
www.yamaha.com
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