Kodeco is the brand new raywenderlich.com! Be taught the place it began, and what led us to a rebrand.
– By Ray Wenderlich, Founder
This put up is one in a collection about our rebrand; learn all of them right here:
Introducing Kodeco — the New raywenderlich.com
Why Rebrand? The Backstory of raywenderlich.com – (you might be right here)
To Infinity and Far, Far Past
319 Days to Constructing a New Model
You’ve in all probability observed that raywenderlich.com has made an enormous change: We’ve got a brand new look, and a brand new identify!
Welcome to Kodeco: the brand new raywenderlich.com!
Whereas the location may look a bit completely different, don’t fear: you’ll nonetheless have entry to the identical nice materials you’ve at all times loved along with your membership. However it’s possible you’ll be questioning:
- Why is raywenderlich.com rebranding?
- Why are we doing this now?
- Why did we select the identify Kodeco?
- What’s new, and what’s altering?
Let’s dive in!
Why Is raywenderlich.com Rebranding?
About 10 years in the past, I stop my job to develop into an indie app developer. As I used to be making apps, I began my very own private weblog to share issues I used to be studying alongside the way in which.
However over time, the location grew far bigger than one individual’s private weblog. Now, I’m a small a part of an incredible group of over 300 gifted builders from all over the world who staff as much as assist the group be taught and develop into consultants in cell improvement.
Again after I first created raywenderlich.com, I by no means imagined that the location would rework from my private weblog into the group useful resource that it’s right now. If I had recognized, I by no means would have named the location raywenderlich.com. As a substitute, I’d have picked a reputation that higher represented all of us.
The truth is, I strongly thought of rebranding the location as early as seven years in the past, and bought a number of completely different domains akin to tutorialteam.com, rwtutorials.com, and so forth. Nonetheless, the timing simply wasn’t proper; there’s an enormous quantity of labor that goes right into a rebrand, and our staff was just too small to deal with it.
Why Are We Doing this Now?
However now issues are completely different! Since I first thought of rebranding the location, our staff has grown significantly:
- A Rising Crew: We now have over 300 authors, editors and leaders at raywenderlich.com, together with a full-time workers of 25 folks.
- A Rising Library: Our library now contains over 5,000 movies, 2,000 articles and 40 books on cell improvement.
- A Rising Scope: We’re not merely an iOS website anymore: We now cowl all elements of cell improvement, together with Android, Flutter, Server-Facet Swift, Unity and extra!
We’re now on the stage the place we completely want a brand new model that higher displays the truth of what we’re as a staff and as a website. We want a model that makes it clear:
- We’re not a single individual’s weblog anymore; we’re a group of builders who like to be taught and share our information with the world.
- We’re not a tiny little website anymore; we’re a world-class instructional platform and group.
- We’re not solely an iOS website anymore; we now cowl all elements of cell improvement, and we’ll cowl much more topics sooner or later!
In different phrases, raywenderlich.com has leveled up! I like to consider it just like getting a status class in D&D. :]
Why Did We Select the Title Kodeco?
We thought of a whole bunch of various identify potentialities for the brand new model, and the one which got here up on prime was Kodeco (appears like co-DECK-ko).
What we love about this identify is that it combines the concept of “code” and “echo”. Our staff makes a speciality of creating high-quality cell improvement tutorials, the place our consultants present you easy methods to write code, and readers then “echo” of their footsteps.
Much more, after following our tutorials, readers usually find yourself with careers in cell improvement and develop into consultants themselves. They then begin to share, or “echo” their information, by giving talks at meetups or conferences, mentoring junior builders or by becoming a member of our tutorial staff, instructing and provoking the subsequent technology of builders.
In different phrases, this website is all about instructing in a mode the place readers “echo” what we do, and the teachings we educate additionally “echo” by means of different builders, who pay it ahead throughout future generations.
One more reason we like Kodeco: It’s a complete lot simpler to spell and kind than raywenderlich.com! :]
What’s New, What’s Altering, and What’s Staying the Identical?
Actually, the one factor that has modified is the identify and the location’s look. All the pieces else is identical. It’s like rising up: If your loved ones strikes to a brand new home, the handle adjustments and the home itself appears new, however the whole lot inside rapidly appears like dwelling once more. We’re nonetheless the identical bootstrapped firm we had been earlier than. We nonetheless have the identical inside staff in place. We nonetheless imagine in the identical values and have the identical ethos that we’ve at all times had.
And our content material contributors? They’re nonetheless all right here, too! As a substitute of being generally known as the raywenderlich.com Tutorial Crew, they’re now proudly generally known as Crew Kodeco. Your entire favourite authors and instructors are nonetheless right here that can assist you ability up and develop your future as a developer. All of the content material that you just had entry to earlier than, you’ve gotten entry to now… together with many new issues we’re cooking up!
We’re extremely enthusiastic about this subsequent chapter of our improvement, and might’t wait so that you can be part of us on the journey!
