The wait is almost over for Devil in the Family: The Fall of Ruby Franke, the explosive new documentary series on Hulu – so, if you’re wondering exactly what time to tune in, we’ve got you covered.
Both Ruby and her business associate Jodi Hildebrandt are currently behind bars, having been sentenced to up to 30 years in prison back in February 2024 over child abuse charges.
The case went viral back in 2023, when Ruby’s 12-year-old son escaped Hildebrandt’s home and sought help from a neighbor, who noticed he was visibly emaciated and covered in injuries. Police soon uncovered years of child abuse at the hands of both women.
What made this all the more shocking was the fact that Ruby had previously promoted her seemingly perfect family life on the 8 Passengers family YouTube channel. The new documentary promises to uncover fresh details and insights into the true crime case.
Devil in the Family: The Fall of Ruby Franke release date & time
Devil in the Family: The Fall of Ruby Franke drops on Hulu on February 27, 2025, at 12am PT / 3am PT.
All episodes will be landing at once, meaning you won’t have to wait for weekly or daily installments. Like most streaming services, Hulu has a standard release time schedule, with new episodes typically dropping at 12am PT / 3am ET.
You can check other time zones below:
- 5am Brazil
- 8am UK
- 9am Central European Summer Time
- 1:30pm India Standard Time
- 7pm Australia
- 9pm New Zealand
Since Hulu is a US-based platform, the only other way to watch the Ruby Franke docu-series is by using a VPN.
How many episodes are there?
Devil in the Family: The Fall of Ruby Franke has three episodes in total. You can check out the titles and descriptions below:
- Episode 1 – ‘Abundance’
- “Millions of subscribers tune in daily to watch mom Ruby Franke’s wholesome YouTube content. But happy families are rarely what they seem. When life coach Jodi Hildebrandt enters their lives, she seems to have the answers they need.”
- Episode 2 – ’Distortion’
- “The Frankes rise quickly through the ranks of life coach Jodi’s therapy organization. But everything is not as it seems as mom Ruby starts to banish members of the family from their home.”
- Episode 3 – ‘Truth’
- “With the Franke family increasingly isolated, people on the outside try to find out what’s happening. The reality is worse than anyone imagined.”
What’s it about?
HuluDevil in the Family: The Fall of Ruby Franke delves into the shocking downfall of the once-beloved Mormon momfluencer, uncovering the dark truth behind her family’s facade with exclusive interviews and never-before-seen footage.
The docu-series arrives a year after Franke and Hildebrandt were sentenced. As per the official synopsis, “When popular vlogger Ruby Franke is arrested for child abuse in August 2023, it quickly becomes one of the biggest trending stories in America.
“For years, the Frankes’ YouTube channel had documented a wholesome, happy family life, with 2.5 million subscribers tuning in at its peak. But happy families are rarely what they seem.
“As the cracks began to show, the family turned to counselor Jodi Hildebrandt for guidance – and rapidly found themselves trapped in a nightmare. Only the Frankes know what went on inside their home.”
Hulu goes on to state that the new true crime doc marks the first time Shari and Chad, the Frankes’ two eldest adult children, and Kevin, Ruby’s now-ex-husband, will share their story in depth on camera.
HuluAlongside this, there will be interviews with their friends and neighbors, as well as over a thousand hours of unseen footage from the 8 Passengers YouTube channel.
“Devil in the Family: The Fall of Ruby Franke cuts through the social media reaction to explore the untold story behind the Ruby Franke case: part family tragedy, part coming-of-age narrative, part tale of our times about the perils of life lived online,” it ends.
How to watch new Ruby Franke documentary
The only way to watch the docu-series is on Hulu, which you can do through a direct subscription or by signing up to the Disney Bundle.
As said, if you’re not in the US but want to give it a watch, you can use a VPN. Simply set your VPN to a US location, sign up to Hulu, and start watching.
For more on the case, read about why Shari Franke slammed the Lifetime movie about her mom. And for true crime news, read about American Murder: Gabby Petito and the most shocking Netflix docs to watch now.
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