Unpopular Service? Amazon’s Solution Is To Make People Pay Now For It

Why Pay Nothing For Alexa When You Can Pay $5 or $10 A Month Instead?

There was a request for a round up of all the security nightmares unleashed upon us this week we missed in Insecurity Corner, from systemd doing horrible things to HTTP/2 DOS attacks, or a possible Apple breach, through zero click Outlook attacks and even car dealers getting knocked off the internet.  That only reveals the first row on this week’s lotto scratch card of security hell but it’s Friday, we survived and we could use a laugh!

Amazon has come to our rescue with one of the most laughably bizarre business decisions of 2024; which is a high bar.  The popularity of Amazon’s Alexa has been plummeting as people realize just how limited it’s usefulness is.  The constant removal of support for older products certainly hasn’t helped either, nor the accidental monitoring and storing of things like the images and voices of young children.

Alexa never made Amazon money, and is now creating a noticeable deficit in their budget.  Instead of accepting it’s unpopularity and either making it more useful or abandoning it completely, Amazon is doubling down.  They are proposing a monthly charge of $5 for “basic Alexa”, or $10 for access to “Remarkable Alexa”. 

After all, how could people not jump at the chance to pay for a  service they don’t want or use, instead of not using it for free?

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