Not too long ago, Uber launched a brand new promoting division and is now displaying banners in its app. Nevertheless, it seems that the corporate can be at the moment testing a technique to promote numerous issues by push notifications, which is one thing it did not even point out when it introduced its choice to place advertisements in its app.
In latest days, many customers shared on Twitter that the Uber app has began sending them push notifications for advertisements of different corporations. This might be considerably okay if customers had been utilizing the app presently; nonetheless, it seems that Uber was sending them these notifications once they weren’t.
Fortunately, Uber advised TechCrunch that these push notifications had been a part of a restricted check, and customers can all the time set their notification preferences within the settings of the app. Nevertheless, the corporate does not specify how many individuals have been included within the check, how lengthy it should final, and whether or not it could resolve to make push notification advertisements a everlasting expertise.
In the intervening time, Uber is utilizing the so-called “journey advertisements,” which promote one single model all through a consumer’s journey. Often, customers see an advert whereas ready for his or her ordered automobile to reach, whereas touring, and once they attain the designated vacation spot. Advertisers personalize advertisements to customers based mostly on their journey historical past. At present, there is no such thing as a info on whether or not Uber used the identical knowledge to decide on what advertisements to show as push notifications.