Twitch reveals how it’s working with Rockstar for GTA 6’s launch
Twitch is gearing up to be a major part of the GTA 6 hype cycle, with plans already in place to collaborate with Rockstar Games for the blockbuster title’s 2026 release.
GTA 6 is finally slated to arrive next year and the streaming world is bracing for impact, predicting record viewership.
Speaking to MeinMMO, Twitch Chief Monetization Officer Mike Minton revealed how the platform is working closely with Rockstar and other studios to support long-term engagement and maximize exposure around high-profile releases and pointed to GTA 6.
“This game will likely be the biggest game of our lives,” Minton said, adding that Twitch aims to support Rockstar “from the start” and across each major phase of the game’s launch.
According to Minton, Twitch has become deeply embedded in the development and marketing cycles of the gaming industry. Developers regularly bring in streamers early for feedback and playtesting, and GTA 6 will be no different.
“Almost every gaming publisher and game developer in the world uses Twitch to market their games. In many cases, they have also learned to develop their games on Twitch,” he explained.
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Twitch’s roadmap for GTA 6 will focus first on the single-player campaign and then evolve as Rockstar begins rolling out online multiplayer features.
“There will probably be a cycle around the online multiplayer at some point later, which will be an even more important segment in the life cycle of this game on Twitch,” Minton said. “That’s where the magic begins to happen.”
He acknowledged the massive impact that roleplaying had on GTA 5, crediting Twitch creators for revitalizing interest in the game and helping to build rich narratives that kept audiences hooked.
Rockstar Games“Creators have driven stories and taken on roles. That became extremely popular and revitalized GTA. That’s a really great example of the magic of Twitch – communities forming around a story and interaction with the audience.”
Minton hinted at hopes for RP to return in GTA 6, whether through mods or official support: “Hopefully, roleplaying will be available, whether through the necessary mod support or direct support from the developers.”
Twitch will also roll out tools and programs to help streamers capitalize on the game’s momentum, from discoverability features like clips to monetization tools and activation campaigns.
As Rockstar gears up for GTA 6’s long-anticipated arrival, Twitch is ready to ride the wave and help make it one of the most streamed and talked-about games of all time once it launches on May 26, 2026.
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