Threads finally budges and will let users choose their default feed
This update comes as Threads has been actively developing new features, including the recent global rollout of custom feeds. Some speculate that this increased development activity is a response to the growth of competitor Bluesky, which has amassed over 13 million users in a year.
Zuckerberg’s announcement suggests that Meta is “testing” the option to choose any feed as the default and aims to make this option more visible in the app. There is no information yet on when this feature will be widely available or if the timeline will be chronological.
Threads, Meta’s microblogging platform and competitor to Twitter (now X), was launched in July 2023. It quickly gained popularity, amassing over 100 million users in its first five days. However, the platform has faced criticism for its lack of features compared to competitors, leading to a decline in user engagement.
In response, Meta has been actively developing new features for Threads, including custom feeds and improved algorithmic recommendations. The ability to select a default feed is the latest in these efforts to improve user experience and retain users.
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