Sigma
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The Sigma BF Is Weird and I Love That About It
Today Sigma announced the BF, the company’s latest camera that makes a series of wild, unexpected design choices. Sigma calls…
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The Sigma BF Stands for ‘Beautiful Foolishness’
Speaking to PetaPixel after the launch of a new camera and two new lenses, Sigma’s CEO Kazuto Yamaki shared the…
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Sigma Doubles Down On its Rich Japanese Heritage With New Branding and Art Project Initiative
Alongside a pair of new lenses and the “radically simple” BF camera, the 63-year-old Sigma Corporation unveiled a new visual…
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Sigma Supports APS-C with a 16-300mm f/3.5-6.7 All-In-One Lens
Sigma announced the 16-300mm f/3.5-6.7 DC OS Contemporary lens for L-Mount, Sony E-mount, Fujifilm X Mount, and Canon RF Mount.…
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The Sigma BF is a ‘Radically Simple’ 24.6MP Full Frame Compact Camera
Sigma announced the BF, a compact 24.6-megapixel full-frame interchangeable lens camera designed to “evoke the essence of photography” through a…
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For Birders Who Handhold, the Sigma 500mm f/5.6 Sports Lens is the Ultimate Prime
A snowy owl photographed with the Sigma 500mm f/5.6 DG DN OS Sports Lens. In 2024, the Sigma 500mm f/5.6…
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