Branding
- CAMERA
Nikon Trademarks ‘Z Cinema’ Branding
Nikon filed a trademark application for a new brand, “Z Cinema,” in Japan. Nikon Rumors reported the trademark application, which…
Read More » - SMARTPHONES
Qualcomm’s ‘Elite’ branding should stay exclusive to Oryon-based chips
Qualcomm is nearing a big decision. It’s reportedly gearing up to release a new, midrange Snapdragon chip. While this “budget”…
Read More » - CAMERA
Sigma Doubles Down On its Rich Japanese Heritage With New Branding and Art Project Initiative
Alongside a pair of new lenses and the “radically simple” BF camera, the 63-year-old Sigma Corporation unveiled a new visual…
Read More » - COMPUTERS
CES 2025: Dell Abandons XPS, Introduces New Branding
If it worked for an interim CEO in 1997, it could work for Dell Dell has decided to abandon their…
Read More » - REVIEWS
The return of Steam Machines? Valve rolls out new “Powered by SteamOS” branding.
Steam Machines 2.0? While there hasn’t been any wider official rollout for the Powered by SteamOS program yet, any move…
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