Spell Bound: New book explores how occult paperbacks found their way to grocery store checkouts in 1970s

A new Kickstarter project is resurrecting a fascinating chapter of American retail history, when paperback books about witchcraft and the occult found their way into grocery store checkout lanes alongside everyday household items.

Spell Bound, a deluxe hardcover collaboration between Century Guild and Bibliomancers, documents the explosion of occult-themed paperbacks in the 1960s and 1970s. — Read the rest

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