Shure MV7+ Hybrid XLR/USB-C Microphone Expands Recording and Streaming Options
Once again Shure is leveraging its own well-established microphone portfolio to create a new product that meets the expectations and requirements of modern content production. The new Shure MV7+ dynamic microphone is a hybrid XLR/USB-C design that features a built-in MOTIV Mix Interface, simplifying all podcasting and live streaming applications without compromises on audio quality. An established Shure dynamic microphone capsule is enhanced by the latest DSP embedded power and control software.
The Shure MV7+ Microphone is an evolution of the brand’s portfolio with a hybrid XLR/USB dynamic design that marks a significant step forward from its predecessor, the MV7 Podcast Microphone. The MV7+ is a sleeker design with software upgrades built to meet and exceed the needs of modern creators, offering even better audio quality with ease of use.
Engineered for discerning streamers, podcasters, and musicians, the MV7+ is an ideal choice for those seeking to capture broadcast-quality audio in even the most challenging of spaces, and in the most integrated solution – only a laptop or iPad is required. With Shure’s cutting-edge Voice Isolation Technology, the focus lies on the user’s voice, avoiding annoying background noises and ensuring outstanding audio for every recording and streaming session.
This is because the MV7+ includes a new, innovative onboard Digital Signal Processing (DSP) engine which powers a suite of advanced features, like an improved Auto Level Mode, a Digital Popper Stopper for enhanced plosive control, Real-time Denoiser, and Adjustable Reverb. Thanks to its unique full-touch LED live meter display and numerous customization options, the MV7+ sets a new standard in sound quality and personalization while diving into a vibrant world of color.
To elevate the user experience to the next level, the MV7+ microphone integrates with the free, new MOTIV Mix Desktop app, Shure’s latest MOTIV software interface. MOTIV Mix provides users with the ability to configure all aspects of the MV7+ and offers multitrack recording and signal routing to support a greater control of live streaming and recording configurations.
“Modern content creators and streamers are constantly searching for new ways to customize their setup and sound to set themselves above the pack,” says Sean Sullivan, Associate Director of Global Product Management at Shure. “The MV7+ is our answer to this challenge. It builds off the legacy of the MV7 and delivers broadcast-quality audio in any setting while empowering creators with intuitive customization and control. Through our latest DSP innovations and the new MOTIV Mix desktop app integration, the MV7+ is set to redefine excellence in audio recording for every session.”
The Shure MV7+ also features a new multi-color, customizable LED touch panel that elevates the audio experience. Users can choose from over 16.8 million colors to visualize their sound levels or engage an ambient pulse effect. A simple tap anywhere on the LED Panel Live Meter instantly mutes the microphone, ensuring privacy and control.
The Real-time Denoiser feature leverages the advanced DSP technology of the MV7+ to eliminate background noise. It works in harmony with the microphone’s Voice Isolation to deliver pristine sound, even in less-than-ideal recording environments. At the same time, the Digital Popper Stopper removes harsh plosives sounds to avoid acoustic distractions, avoiding a cumbersome physical pop filter on camera.
For less experienced users, the improved Auto Level Mode provides intelligent audio adjustment of microphone gain based on the distance, volume, and room dynamics, providing perfectly balanced sound automatically. And users can choose from three types of onboard reverb settings — Plate, Hall, Studio — and set intensity levels to add desired depth and richness to recordings.
The Shure MV7+ integrates easily into any setup as it provides hybrid USB-C and XLR output and connects seamlessly with any laptop, tablet or phone (iOS and Android), offering unparalleled flexibility and ease of use.
The new MOTIV Mix Desktop app is what unlocks the full potential of the MV7+ microphone through its software interface. This platform allows users to customize the LED panel, access up to five multitrack recording and routing channels, and fine-tune settings like sound signature, gain, and more. A Beta version of the new software will be available to experience with the MV7+, helping users reduce the number of apps needed to streamline their workflows. Key features of MOTIV Mix include the ability to control multiple channels of audio to record, monitor and mix for livestream. Users can check their mic’s gain setting and optimize it with the help of the Soundcheck feature, while a redefined Monitor Mix Slider adjusts mic output and system audio playback levels individually.
The MOTIV Mix software will soon be compatible with other legacy Shure MOTIV products such as the MV7 and the MVX2U, serving as a building block for forthcoming software innovations and premium features.
The Shure MV7+ Podcast Microphone comes in two colors (black and white) and is available now at Shure.com and select retailers, starting at USD $279 / EUR €329. The white version will be available starting in the Summer of 2024, along with a special bundle, the MV7+ Podcast kit, that includes the microphone in black and a Gator mic stand, starting at $299/ €349.
Each microphone comes with a 3m USB-C to USB-C cable, a printed quick start guide, and a MOTIV MIX Art Card with download instructions. Other accessories such as a replacement foam windscreen are available for purchase individually.
www.shure.com
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