CAMERA

Poco f7 targets mobile creators with flagship camera tech – Camera Jabber

Mobile photographers have a new creative companion in the POCO F7, launched on 24 June 2025. Combining flagship-level imaging capabilities with a price tag that undercuts most premium rivals, the F7 is designed with serious mobile shooting in mind. It arrives with a 50MP Sony IMX882 sensor, optical image stabilisation (OIS), and advanced software tools that make capturing dynamic, high-quality imagery more accessible than ever.

At the heart of its photographic offering is the main camera—powered by a large-format 50MP sensor tuned for crisp results in varied lighting. The inclusion of OIS is a game-changer at this price point, especially for handheld night shots or fast-moving subjects. POCO has also added versatile portrait options with selectable 26mm, 35mm, and 52mm focal lengths, giving creators control over depth and compression to craft more intentional images.

Photographers will appreciate features like UltraSnap for ultra-fast capture and Live Photo for adding subtle motion to stills, enhancing storytelling. The AI Beautify mode is more than just skin smoothing—it adjusts tone, contrast, and detail to maintain a natural yet refined finish. A redesigned camera UI makes these tools more accessible, reducing friction when composing and adjusting on the fly.

The 6.83-inch 1.5K ultra-bright AMOLED display functions beautifully as a live viewfinder, with 3200 nits of peak brightness ensuring visibility even under harsh midday sun. POCO’s Sunlight Display 4.0 and TÜV Rheinland eye comfort certifications also mean photographers can shoot longer without eye fatigue—ideal for event coverage or extended outdoor sessions.

Built with the on-location shooter in mind, the POCO F7 is IP68-rated for dust and water resistance and features a robust aluminium frame and glass back that resists bending pressures up to 70kg. The 6500mAh battery and 90W fast charging minimise downtime between shoots, while 22.5W reverse charging allows the F7 to double as a power bank for other gear.

Storage is ample at either 256GB or 512GB, and the Snapdragon 8s Gen 4 chipset ensures speedy image processing and editing within the phone itself. With Xiaomi’s HyperOS 2 and advanced connectivity features, sharing from location to social or cloud is seamless.

Photographers looking for a lightweight, high-spec device that delivers both image quality and reliability will find the POCO F7 an unexpected but welcome contender in the mobile photography space.

Specifications:

  • Main Camera: 50MP Sony IMX882 with OIS
  • Photography Features: UltraSnap, Live Photo, AI Beautify, Portrait focal lengths (26mm, 35mm, 52mm)
  • Display: 6.83-inch AMOLED, 1.5K resolution, 3200 nits peak brightness
  • Certifications: TÜV Low Blue Light, Flicker Free, Circadian Friendly
  • Build: Aluminium alloy frame, glass back, IP68 water/dust resistance
  • Battery: 6500mAh with 90W fast charging (80% in 30 min)
  • Storage Options: 12GB+256GB or 12GB+512GB
  • Processor: Snapdragon 8s Gen 4 with HyperOS 2

Price and Availability:
The POCO F7 is available in Black, White, and Cyber Silver. UK pricing is set at £389 for the 12GB+256GB model and £429 for the 12GB+512GB version. Early buyers can take advantage of launch pricing at £319 and £359, respectively, available from mi.com/uk through 7 July 2025. Each purchase includes a free 67W Xiaomi charger and an additional 15% discount off the promotional price, making the F7 a compelling value for image makers on the go.


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