Another solution to help you unlock the value of first-party data is app analytics connection. It links your first-party analytics data like user activity and purchase events to publisher first-party ID to further enhance ad personalization. App analytics connection is fully integrated with Google Analytics for Firebase.
Publishers who have been testing these first-party data solutions are excited about the impact they’ve seen.
“We were particularly interested in user insight surveys, which can help us generate first-party data while players are engaging with our games to personalize ad serving in the absence of third-party tracking IDs. We’re excited about AdMob’s commitment and progress in developing first-party data solutions. It gives us confidence that they will continue to build durable solutions to help advance our monetization strategy in the long run.”
— Kiel LeBaron, Sr. Director, Ad Monetization, Jam City
“It’s been a core focus of my team to identify ways to unlock new revenue growth with less reliance on third-party identifiers. I’m excited about the early results of AdMob’s simple and automatic solutions like app analytics connection and user insight surveys, which are enabling me to start using a first-party data strategy on AdMob to boost my revenue potential.”
— Diogo Branco, Head of Ads Monetization, MiniClip
User insight surveys and app analytics connection are currently in beta and will be available to more AdMob publishers in the near future. Reach out to your account manager to learn more or follow AdMob channels to get the latest information.
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