New snack brand launches 9-volt battery flavored chips

New snack company Rewind has released a chip flavored like a 9-volt battery, aiming to turn one of the strangest shared childhood experiences into a bold new product.

The flavor replicates the metallic tang and tongue-zapping sensation of licking a battery, using ingredients like citric acid, sodium bicarbonate, and mineral salts. It’s designed to trigger nostalgia and spark curiosity.

Rewind says the chip is part of its mission to revive retro memories through unexpected snack flavors. The product is launching first in the Netherlands.

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The battery-inspired chip is part of a broader lineup that includes Cheese & Onion, Tangy Sriracha, Creamy Paprika, and BBQ & Honey. Rewind positions itself as a nostalgia-first brand with modern twists.

Antti Lauronen, Head of Creative & Design at Paulig, said the brand wanted to start strong with “a delicious tribute to a weird universal memory.”

“Rewind is a brand inspired by nostalgia, so we thought what better way to launch but with one of the most nostalgic shared experiences — a delicious tribute to a weird universal memory that tastes just like those careless teenage afternoons,” they said.

“And if chips flavoured like 9-volt batteries aren’t for you, we have a range of classics available with a modern twist.”

Flavorist Mattias Larsson, who developed the chip, called the result “surprisingly tasty.”

“We used a blend of citric acid and sodium bicarbonate to create the tongue-tingling effect, and balanced it out with mineral salts, which give the chips a metallic tang,” they said in a press release. “The result is surprisingly tasty and it’s definitely a flavour that sparks curiosity.”

The company did, however, make it clear that despite the new chip flavor, they don’t recommend or condone licking, biting, or otherwise ingesting real batteries.

It’s not the only wild chip flavor to be released in 2025, either. Back in January, Pringles partnered with beer brand Miller Light to launch a limited-edition ‘Beer can chicken’ flavored chip.