Jimmy ‘MrBeast’ Donaldson has introduced a new design for Feastables that puts more focus on the company’s ethically sourced cacao.
Ever since launching Feastables, MrBeast has continued to work on different ways to make the brand better than before.
A new branding and formula were introduced back in 2024, and since then, the YouTuber has worked on ways to ethically source the cacao used to create the chocolate. He has hit out at the industry several times on social media, calling out the use of child labor and poor pay across Africa.
On Friday, July 4, MrBeast revealed version three of the Feastables design with one massively helpful change made to the package.
MrBeast made it easier to identify Feastables flavors
“Even with the new Feastables, there were still issues,” MrBeast said after putting the v2 Feastables on the table. “For example, if you look at this, it’s pretty hard to tell the difference between these two flavors.”
He went on to explain that the further back you are, like when walking down the aisle at Walmart, the harder it is to tell the difference between each flavor.
So, in the new packaging, they added color to the edge of the label on each bar. On top of that, Feastables has added a new label on the front of the package that shows their cacao is ethically sourced.
Back in April, Donaldson revealed all of the chocolate sourced for Feastables is Fair Trade Certified, meaning he has successfully hit a standard of treatment for its workers.
This means he is paying all of the workers a living wage to “afford housing, food, and other basic necessities.”
We’ll have to see if the third time is the charm for the chocolate brand or if a 4th version is needed, if there are any new issues with this latest design.
