Liquid Death launching an energy drink with “unextreme” caffeine content
Liquid Death, the beverage brand known for marketing canned water like a heavy metal beer, is making its first move into energy drinks.
Set to launch in January 2026, the new line—called Sparkling Energy—will offer 12-ounce skinny cans with 100 milligrams of caffeine, vitamins, and no sugar or artificial sweeteners. The formula puts it just below Red Bull’s caffeine content but well under newer high-stimulant competitors like Celsius and Prime Energy, both of which have 200mg of caffeine.
Liquid Death CEO Mike Cessario told The Wall Street Journal that he wanted to create “a sane level of caffeine” that mirrors a standard cup of coffee, pushing back on what he called an “over-caffeinated” category.
Canned chaos with clean ingredients
Liquid Death has built its brand by wrapping health-conscious drinks in chaos-heavy packaging and marketing. What started with still and sparkling water in beer-like cans now includes iced teas and soda-inspired sparkling waters with names like “Cherry Obituary” and “Killer Cola.”
Earlier this year, the brand released a Hot Fudge Sundae flavored water that was actually pretty tasty, and most recently collaborated with Fruity Pebbles to create water flavored after fruity cereal milk.
The upcoming energy drink launch follows the same playbook. Instead of traditional ad campaigns, Liquid Death plans to promote Sparkling Energy through comedy videos and viral content.
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