KFC has teamed up with London fashion house Aries to release a series of luxury items as part of its ‘Gravy Drip’ collection.
When it comes to wild crossovers, KFC may be king. Earlier this year, the restaurant released its own chicken-flavored toothpaste and in 2020, the colonel unveiled a video game console that’s capable of keeping chicken hot.
Now, KFC is back at it again, this time in the form of a collab with Aries that combines street wear with “liquid gold.”
The ten-piece collection is out now with some items even being sold out on the online store.
KFC launches wild luxury fashion items
As reported by Branding In Asia, the line is inspired by Roman banquet scenes and merges those art motifs with streetwear.
“When we thought about bringing the nation’s gravy obsession into the world of fashion, we knew there was only one brand iconic and fearless enough to do it with us – Aries,” KFC UK & Ireland Brand Manager Phoebe Syms explained.
“This is more than just a collab, it’s the ultimate gravy drip, a love letter to our liquid gold.”
Some of the items include a $130 drumstick necklace that’s already sold out, a $54 gravy boat, $270 pants, and a pair of $100 shirts.
The most elite item, a leather jacket, comes to just over $1,897 USD.
KFC/Aries“We wanted to create something beautifully executed with a subtle touch of irony. The idea of reverence, ritual and indulgence evoked the spirit of a Roman feast and a celebration of excess,” Aries founder Sofia Prantera said.
In an odd twist, KFC isn’t the only chain embracing Rome. Earlier this month, McDonald’s unearthed an “ancient” Roman mosaic in Italy in the form of a wild art installation.
McDonald’s says it took 18,000 individual tiles to construct the mosaic and make it look authentically Roman.
It’s anyone’s guess what KFC cooks up next as the brand continues to think outside the bucket for wild collabs. Just one month prior, KFC turned its gravy into ice cream after partnering with Hackney Gelato.
Source link
