Posted by Ron Aquino, Senior Director, Belief and Security, Chrome, Android and Play
Google Play has been the launchpad for hundreds of thousands of developer companies to attach with customers all over the world as we try to ship a protected place to seek out nice apps and video games. Our security initiatives and insurance policies are core ways in which we create the trusted expertise that customers have come to anticipate. By responsibly evolving these options, insurance policies, and applications, we’re in a position that can assist you safely launch new experiences to greater than 2.5 billion customers in 190 international locations all over the world.
Right now, we’re sharing quite a few new options and applications to higher companion with you and proceed making Google Play a protected platform for everybody.
Defending your enterprise and your customers from dangerous, unknown site visitors
We launched Play Integrity API to all builders earlier this 12 months that can assist you detect dangerous, unknown interactions corresponding to from tampered variations of your app or unsupported app environments. You name this API when a consumer performs an motion in your app to examine whether or not it’s your real app on a real Android system. If one thing’s off, you’ll be able to resolve what defensive actions to take. Early information present that this function has helped builders cut back unauthorized utilization of their apps by over 50%.
Along with customizing your API responses and establishing assessments in Play Console, we’re launching reporting so you’ll be able to analyze and break down API responses throughout your set up base. And, quickly, you’ll be capable to debug Integrity API responses from the Play Retailer app’s developer settings on any system. It will enable you spot points and refine your anti-abuse technique. Get began at present with the Play Integrity API right here.
Introducing new protections in opposition to overview assaults on Play apps
So that you can develop profitable companies and for customers to have reliable info to assist them resolve if an app is correct for them, it’s important that app opinions are correct, related, and real. Earlier this 12 months, we rolled out a extra aggressive program to proactively cease inaccurate, coordinated consumer assaults on app scores. Our strengthened system now higher detects anomalies and unexplained spikes in low star scores in order that our crew can rapidly examine suspicious exercise and reply to it. Since this program launched at the beginning of this 12 months, we have now had no main overview assaults that materially impacted the scores of top-downloaded apps. We’ve continued to strengthen this system additional by introducing a compulsory 24-hour-delay of all incoming app opinions. Play can also be exploring methods to evolve our coverage to assist make sure the content material of app opinions is related to the app expertise and additional elevate reliable info on our platform. We’ll have extra to share quickly.
Increasing our program to present builders direct Play Coverage help
Whereas we assist builders perceive our coverage modifications by means of a wide range of communications and trainings, we heard that you really want extra direct coverage help from Google. Early final 12 months, we began our Google Play Developer Helpline pilot to discover giving builders direct coverage help over the telephone. By the primary half of 2021, we scaled the pilot to 12,000 builders in India and since then, we’ve expanded this providing to 44,000 builders in 17 international locations. Right now, the Helpline program has accomplished practically 4,000 coverage help periods with builders and acquired a satisfaction rating of round 90%. Thus far, this program has helped builders navigate coverage compliance points. We stay up for additional scaling this system to many extra of you quickly.
Launching the Strike Elimination pilot program
Previewing a extra privacy-friendly method to promoting
As a reminder, Privateness Sandbox for Android is a multi-year initiative to create modern applied sciences that can each shield consumer privateness and offer you instruments to construct thriving digital companies. These options intention to make present monitoring mechanisms out of date and restrict covert monitoring methods, like fingerprinting. To do that, we’re engaged on core promoting capabilities that don’t want entry to cross-app identifiers, just like the Advert ID. You’ll use these options individually or collectively to focus on advertisements and measure them to create environment friendly campaigns, all whereas higher defending consumer privateness. We’re working in shut partnership with the trade and builders. Right now, you’ll be able to check Developer Previews, start designing integrations, and ship us suggestions.
As a platform, we solely succeed when our builders succeed. We work with companions, such as you, day-after-day to grasp the challenges you face, assist launch modern apps to Google Play, and be certain that the apps stay protected and trusted by our shared customers. Thanks on your partnership in making Google Play a protected and reliable platform for everybody.
