– By Chris Belanger, CMO
This submit is one in a sequence about our rebrand; learn all of them right here:
Introducing Kodeco — the New raywenderlich.com – (you’re right here)
Why Rebrand? The Backstory of raywenderlich.com
To Infinity and Far, Far Past
319 Days to Constructing a New Model
In the event you’re studying this, you’ll little question have realized that RW now seems to be quite a bit totally different… and even has a unique identify! Kodeco is the brand new raywenderlich.com, however the identical nice content material, the identical nice group, and the identical nice instructors are nonetheless right here, simply as they had been earlier than.
In the event you needed to be taught a little bit extra about our change to Kodeco, then we’ve obtained some particulars beneath for you on what’s modified – and what’s staying the identical!
Did raywenderlich.com Get Acquired Or Promote Out?
Nope! Kodeco is just the brand new identify and model we’ve created for our firm and our tutorial group. We’re nonetheless the identical, impartial cellular improvement and studying group that we’ve all the time been.
Why The New Identify?
Just a little historical past first: raywenderlich.com began as a private weblog by Ray Wenderlich, our founder. As time went on, the weblog started to develop, including group members little by little, till right now we have now 28 firm staff that assist us hold issues working, together with our group of 300+ content material contributors from around the globe who assist produce the content material you already know and love at raywenderlich.com.
Ray has all the time been pleased with the group, however as Ray moved extra into the operational behind-the-scenes features of RW, and the dimensions of the content material group grew, he realized that the identify of the location didn’t correctly replicate the contributions of the group as a complete. In reality, altering the identify of the location has been on Ray’s radar for years.
We’ve spent the higher a part of 2022 working with our total group of contributors to provide you with a reputation and model that we felt higher mirrored what we do as an organization, as a group, and as a group. And Kodeco is the results of these efforts.
Why Did raywenderlich.com Rebrand Now?
Regardless that Ray has been hoping to vary the identify of the location for years, it by no means felt just like the “proper time” to bear a reputation change. We had been busy rising the location, rising our content material group, and rising our inner firm as properly. We’ve all the time been a lean group, and on prime of that, we knew it could all the time be a problem to rename one thing that had develop into a mainstay on the planet of cellular improvement.
Nonetheless, in late 2021 we made the choice to maneuver forward with a brand new model. Because the saying goes, the perfect time to plant a tree was 50 years in the past and the second-best time to plant a tree is right now. With our groups serving to to construct out new website options, new merchandise like bootcamps, and new platforms like Flutter, we knew that our new initiatives additionally wanted a brand new model and identify to raised replicate our world group, and to provide us a broader basis on which to develop sooner or later. Enter: Kodeco.
What Does “Kodeco” Imply?
That’s a comic story. After we got down to discover a identify, we checked out actually a whole lot — a whole lot — of names. From literal to summary, from the humorous to the chic, from techy to artsy, we thought of all of them. However what we found in that course of was that our group actually needed two issues – a reputation that mirrored their identification as a coding instructional group, and a reputation that wasn’t too meaningless. We ultimately circled round code + group + firm and got here up with Kodeco. And there’s a hidden secret in that identify, in addition to our stylized Ok brand with the repeating blocks.
For the reason that identify is pronounced “Code-ECHO”, we additionally take it to symbolize our responsibility to coach different builders, and carry them up in order that they, in flip, may also help educate different builders. So the legacy of our mission “echoes” down by way of every successive era of devs. The repeating blocks within the brand additionally symbolize that echo issue, but in addition a way of connection between our group, and devs in all places. Teamwork helps you dream larger.
What Adjustments Will I Discover?
Many of the modifications you’ll discover up entrance are all beauty; we’ve redesigned our web site and its pages fairly a bit, however we’ve maintained the fundamental construction of our books, movies, and articles as you’ve come to know them. You’ll additionally see that our e-mail communications at the moment are coming from the @kodeco.com area, and have Kodeco branding on them. However what hasn’t modified is our high-quality content material, or our mission to assist devs in all places degree as much as be the perfect developer they are often.
One factor we couldn’t actually work round was password managers which have saved your credentials in your account on the location — you’ll need to log again in once more. In the event you can’t bear in mind your password (who remembers passwords anymore, amirite?) you should utilize our password reset function, or contact help@kodeco.com for help.
What Occurred To The Tutorial Group?
The tutorial group is all nonetheless right here — they haven’t gone wherever! As an alternative of being referred to as the raywenderlich.com Tutorial Group, they’re now proudly referred to as Group Kodeco. Your whole favourite authors and instructors are nonetheless right here that can assist you ability up and develop your future as a developer.
Why Does Some Of My Content material Nonetheless Have raywenderlich.com On It?
We now have lots of content material. No, scratch that — a TON of content material. And there was no doable means we may undergo all of that content material and replace all of it to replicate our new feel and look. Apart from, it’s not the identify or the graphics that matter in terms of content material — the worth is in what our skilled authors and instructors carry to you, week after week. Ultimately you’ll see extra content material with Kodeco branding on it as time goes on!
Is All My Progress Information Nonetheless Saved?
Completely. Your progress information, bookmarks, notepad entries, discussion board information, badges and all the pieces else has been retained. In the event you discover any bizarre points, merely e-mail help@kodeco.com they usually’ll do their finest to get you sorted.
What About The raywenderlich.com App?
Our official raywenderlich.com app (code named emitron) will take just a bit longer to replace visually and on the app shops. Nonetheless, it should nonetheless work in simply the identical means because it all the time has.
The place Did Ray Go?
Good query! We’re undecided. Have you ever seen him? Simply kidding — Ray is right here as co-founder of the corporate as he all the time has been. He’s nonetheless round within the background, serving to dream up prospects for the long run, and he’s enthusiastic about what’s to return!
What’s The Plan For The Future?
Our CEO, Matt, has a fantastic article masking that right here. In 2022, we launched new issues like badges, skilled improvement seminars, bootcamps, state of cellular improvement surveys, and extra. There’s tons on the horizon, so subscribe to our publication to remain within the loop.
Are Your Social Handles Staying The Similar?
Nicely, the unique handles (@rwenderlich) will probably be round for a while, however our new social handles are beneath — give them a comply with!
What’s The Distinction Between Razeware And raywenderlich.com And Kodeco?
So when Ray first got down to be an indie developer, he shaped an organization and referred to as it Razeware (“Ray’s ware”, if it’s essential to be crushed over the top with the joke). And at the moment, as one did in 2010, he began a weblog named, unsurprisingly, raywenderlich.com. Over time, the weblog eclipsed Ray’s work on indie apps, and “raywenderlich.com” grew to become the model we had been identified by.
And sure, having @razeware emails as an alternative of @raywenderlich.com emails precipitated lots of bizarre questions through the years. It additionally arrange a bizarre divide between the primary 25-person firm Razeware, and our 300-person-strong raywenderlich.com Group. So we unified all the pieces underneath the Kodeco banner, as one group.
The place To Go From Right here?
There’s lots of fascinating tasks on the horizon for us, together with extra bootcamps, extra reside occasions, extra books, extra movies, and extra of the nice article content material that you simply’ve grown to like. However our unique imaginative and prescient to be the perfect instructional website for cellular builders around the globe hasn’t modified in any respect.
We’re excited to have you ever alongside for the trip — thanks in your help through the years, and we sit up for having you alongside for the trip as we develop as Group Kodeco!
