How one man's disastrous 1969 Swiss ski holiday created modern tourism consumer protection laws

When Mr. Jarvis, a British solicitor, booked his dream Christmas ski holiday in 1969, Swan Tours’ brochure promised him heaven in the Swiss Alps. For just £63.45 (including a Christmas supplement), he was sold a festive fantasy: a charming hotel on a “sunny plateau” run by the English-speaking Herr Weibel and his wife, promising “Gemütlichkeit” (that rolls-off-your-tongue German word for “cozy contentment”). — Read the rest

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