It’s been a giant milestone yr for Google Play. Having simply celebrated our tenth birthday, we’re waiting for the following 10 years and interested by the methods our platform must evolve. To try this, we’re launching tons of recent options that will help you construct extra sustainable companies and enhance the expertise for everybody within the Play ecosystem.
We’ve all the time been dedicated to creating Google Play a spot for builders to construct profitable companies, whereas serving to customers safely discover high-quality content material to get pleasure from. That’s why, during the last yr, we’ve made a number of updates designed to assist our builders in methods large and small, from main investments in new content material to focused beta applications that will help you discover your area of interest. So in case you missed any of our latest bulletins, right here’s a recap of all the massive updates we’ve lately made to our platform.
For choose titles, LiveOps is an effective way to achieve customers straight with gives, launches, and occasions. Quickly, we’ll be increasing how your content material is used on Google Play by creating new high-impact placements and codecs. As a result of new content material varieties will likely be added over time, we’re renaming LiveOps to “Promotional Content material” to raised replicate the breadth of content material you possibly can submit. Promotional Content material is already accessible for hundreds of titles and we’re trying to broaden to extra builders subsequent yr.
| New content material codecs will assist customers uncover and rediscover high-quality content material to get pleasure from. Last design might fluctuate. |
One other key a part of the lifecycle is bringing again customers who’ve tried your title earlier than. Rolling out in the direction of the top of this yr, Churned-user Customized Retailer Listings will allow you to inform a distinct story to customers who’ve tried however uninstalled your apps or video games. When you’d wish to be one of many first to do this function, tell us by filling out this way.
Elevating the bar on technical high quality
Android customers count on an amazing expertise from the apps and video games they obtain, so we’re making higher-quality titles extra seen on the Play Retailer and steering customers away from lower-quality ones. Some of the vital methods to spice up your app high quality and appeal to extra customers is to deal with technical high quality. To try this, we’re implementing new high quality thresholds that higher align with the person expertise.
Some apps and video games that don’t meet these thresholds will likely be excluded from impactful discovery surfaces comparable to suggestions, whereas others might show a warning on their retailer itemizing to set applicable person expectations.
Try this weblog publish to be taught extra about these modifications, plus new options in Android vitals that will help you monitor and act on technical points and alternatives.
A extra versatile and highly effective commerce platform
This yr, we’ve made enhancements throughout our commerce platform, together with an improved buy expertise, extra flexibility and management over your subscriptions, and new monetization insights and applications that will help you increase your income.
For instance, we’ve improved the acquisition circulation for purchases made by a toddler or member of the family account. Mother and father or the “household supervisor” can now make purchases on behalf of their little one with out organising a household cost methodology. Now when a member of the family tries to make a purchase order in your app with no household cost methodology arrange, we’ll ship a purchase order request to the household supervisor. The household supervisor can then full the acquisition with any cost methodology, together with present playing cards.
For extra commerce updates, take a look at our weblog publish.
Protecting Google Play Secure with New Options and Applications
Our security initiatives and insurance policies evolve to assist builders such as you launch trusted experiences to greater than 2.5 billion customers around the globe.
First, we’re launching new Play Integrity API options that will help you defend towards unknown, dangerous visitors. You’ll be able to customise your API responses and arrange checks in Play Console, and use new reporting to investigate and break down API responses throughout your set up base. And, quickly, you’ll be capable of debug Integrity API responses from the Play Retailer app’s developer settings on any gadget.
Second, we’re launching a number of applications to raised accomplice with you. We’re serving to shield your apps towards inaccurate, coordinated assessment assaults, offering extra communication and world coaching about our insurance policies and find out how to comply, and increasing pilots on direct cellphone assist and enforcement strike elimination.
And eventually, our Developer Previews supply a extra privacy-friendly strategy to promoting. Please share your Privateness Sandbox suggestions with us as we proceed to construct this multi-year program alongside our promoting trade and developer companions.
Google Play Video games beta on PC continues world growth
Earlier this yr, we introduced that Google Play Video games can be coming to PCs as a beta expertise to a restricted variety of markets. In August, we expanded the product to all gamers in Korea, Hong Kong, Taiwan, Thailand, and Australia. Starting at present, we’re excited to make Google Play Video games beta accessible for obtain to all gamers in america, Canada, Mexico, Brazil, Indonesia, Philippines, Malaysia, and Singapore.
In the previous couple of months, our Google Play Video games catalog progress has been accelerating with many widespread cellular titles together with 1945 Air Pressure, Blade Idle, Cookie Run: Kingdom, and Evony: The King’s Return. All of those titles and dozens extra may be performed on Home windows PCs through a standalone utility constructed by Google.
This program builds on our purpose of assembly gamers the place they’re, giving them entry to their video games on as many units as potential. Moreover, since launching earlier this yr we have now made important strides to achieve much more gamers by lowering the minimal spec necessities to PCs operating Home windows 10+ with an built-in graphics card and 4+ core CPU. To be taught extra, take a look at our weblog publish.
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| Android video games may be seamless synced throughout signed-in units with Google Play Video games. |
Thanks for being part of the Google Play ecosystem, whether or not you’ve lately joined or been with us for the reason that starting. Collectively, we’re wanting ahead to a different 10 thrilling years.
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