Deal Alert: Save on Popular SIGMA Lenses This Holiday Season

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Deal Alert: Save on Popular SIGMA Lenses This Holiday Season

SIGMA has been crafting lenses specifically designed to appeal to every type of photographer since the launch of SIGMA Global Vision back in 2012. Since then, SIGMA has been innovating the most standard of workhorse zooms to the apex of niche astrophotography gear. This year, SIGMA announced several new takes on old favorites, including the 24-70mm F2.8 DG DN II | Art — a reinvention of a classic complete with more bells and whistles than ever before.

Full disclosure: This article was brought to you by SIGMA.

This season, SIGMA fans looking to expand their kit at a discount can save on some of their heaviest hitters, including the new 24-70mm F2.8 DG DN II | Art, excellent APS-C upgrades, and even some DSLR favorites.

A black camera zoom lens with multiple dials and switches on its body, including focus and lock controls. The lens hood is attached. The lens has markings showing focal length and aperture settings. The brand logo is visible.

The newest iteration of SIGMA’s classic workhorse lens, the 24-70mm F2.8 DG DN II | Art is a 7% smaller, 10% lighter, 3-times faster lens compared to its original mirrorless counterpart. Video shooters will appreciate the supreme lack of focus breathing, alongside a de-clickable manual aperture ring, while photographers will love the subtle macro reproductions (1:2.7 at 24mm and 1:4 at 70mm!) and faster autofocus motor. This new 24-70mm is the epitome of SIGMA’s Art line and is now $100 off.

A woman with long brown hair and green eyes looks directly at the camera. She is wearing a light blue top and gold necklaces. The background consists of dark wooden panels.

A black Sigma telephoto camera lens with a tripod mount, viewed from the side. The lens features various control switches and a textured grip section.

Perhaps one of the most long-awaited lenses in SIGMA’s lineup, the 70-200mm F2.8 DG DN OS | Sports took its time to see release because SIGMA’s engineers wanted to get every detail perfect. From featuring SIGMA’s latest OS2 optical stabilization algorithm (covering up to 7.5 stops), to the new Dual High-response Linear Actuator (HLA) focus system for blazing fast focus speed, you’re sure to always land your shot with stunning accuracy. And just in case that wasn’t enough, this is the first Sports line lens to feature an aperture ring. There’s a lot to love about this lens, not the least of which is its price point coming in at only $1,399 this season.

A football game is in action with a player in a black and yellow uniform preparing to throw the ball. The opposing team, in white and yellow, is lined up defensively. The field goal post and a timer are visible in the background.

A Sigma 18-50mm f/2.8 DC DN lens in black, showing its side profile. The lens has a wide base with a ridged focus and zoom rings, and product labels indicating its specifications and brand. The background is white.

Whether you’re upgrading from a kit lens or just need a do-it-all zoom for your APS-C camera system, look no further than SIGMA’s 18-50mm F2.8 DC DN | Contemporary. Featuring a constant F2.8 aperture, this lens is the smallest and lightest standard zoom for APS-C systems in its class, making it a particularly superb choice for travel and street photography. At only $524, this is the perfect companion lens for Canon RF Mount, Sony E-mount, Fujifilm X Mount, or L-Mount.

Close-up of a person's eye with long brown hair partially covering their face. The warm lighting highlights the vibrant brown iris and smooth skin, with a blurred natural background.

Side view of a black camera lens labeled "Sigma 28-70mm F2.8 DG DN." The lens has wide, textured rings for adjusting zoom and focus, and a hood attached at the end. It is designed for a mirrorless camera system.

Sometimes you need a lens with the flexibility of a workhorse but with a compact size suitable for long hours of handholding or small enough to cram into a backpack. Enter the 28-70mm F2.8 DG DN | Contemporary, the smallest and lightest full frame zoom lens in its class, period. This lens covers a versatile everyday focal range, but it rings in at $799 for photographers looking to cut costs without sacrificing optical or build quality.

A stunning winter sunrise over a snow-covered landscape with rolling hills in the foreground. A distant frozen lake and mountains are silhouetted against the vibrant orange and purple sky. Sparse trees dot the serene scene.

A black camera telephoto lens is positioned horizontally against a white background. The lens features various adjustment rings, switches, and a tripod mount.

With its F5.6 aperture, the 500mm F5.6 DG DN OS | Sports is arguably one of the smallest, lightest ultra-telephoto lenses on the market. But don’t be fooled by its small stature – SIGMA’s newest telephoto prime lens features the upgraded OS2 stabilization algorithm featuring up to 5 stops of stabilization, and for L-Mount shooters, the potential to be paired with a 1.4x or 2.0x teleconverter. Combined with its thermally stable composite and magnesium components, this reliable lens features the rugged durability that the SIGMA Sports line is known for. For the very first time, SIGMA is offering a deal on this lens for $200 off.

A mother rhinoceros and her calf stand close together in a grassy savanna landscape surrounded by trees and shrubs. The scene is peaceful, with the greenery stretching into the distance under a hazy sky.

A black camera lens with a wide aperture, viewed from the side, showcasing a metal mount base and ribbed focus ring. The lens includes a lens hood, and markings on the lens barrel read "16mm 1:1.4 DC DN 67 Sigma.

The widest prime lens in SIGMA’s DC DN lineup, the 16mm F1.4 DC DN | Contemporary features an ultra-bright F1.4 aperture and superb sharpness across the frame at all stops. This is the type of lens you’ll always want to shoot wide open; with a full frame-equivalent focal range of approximately 24mm, you’ll be able to capture sweeping scenes in just about any lowlight setting. If tone is your thing, this lens has been celebrated for its rendering of color and contrast, accentuated by a noteworthy lack of chromatic aberration. Right now, this lens is available for six different camera systems starting at only $414.

Gothic-style architectural structure with detailed stone carvings and arched doorways. The paved courtyard leads to an open archway revealing a glimpse of greenery beyond.

Close-up of a Sigma 30mm f/1.4 DC DN lens in black. The lens is positioned horizontally, showcasing the ribbed focus ring, smooth finish, and lens specifications engraved on the side.

The 30mm F1.4 DC DN | Contemporary is a neat little lens when paired with an APS-C camera, landing at a full frame-equivalent focal length of about 45mm — arguably a closer match to human vision than your typical 50mm. With its natural-looking focal length and silent stepping motor, this is a great all-around lens that even videographers looking for a bright F1.4 prime may want to consider. Perhaps the best part about this lens though, is its extremely approachable price point, currently starting at $294.

A person in a plaid shirt leans against a car, facing a vibrant neon-lit street with colorful signs and decorations. The scene is aglow with red, yellow, and green lights, creating a lively and bustling atmosphere.

SIGMA is offering deals on a whopping 26 different lenses for their Black Friday Instant Savings, including nine DSLR lenses such as the 35mm F1.4 DG HSM | Art and 18-35mm F1.8 DC HSM | Art for Canon EF and Nikon F mounts. Right now, there’s no better time to gift the SIGMA lens that will take your photographer’s photos to the next level.

Full disclosure: This article was brought to you by SIGMA.

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