Chuck E. Cheese is launching a new arcade concept for adults called Chuck’s Arcade, described by the company as a “modern-day love letter” to the games and people that built the brand.
The adult-focused arcades feature a blend of retro and modern titles, ranging from Donkey Kong and Mortal Kombat to Halo and Connect Four Hoops.
Like the original family-friendly locations, each Chuck’s Arcade is presided over by one of the brand’s animatronic characters, including Chuck E. Cheese and other members of Munch’s Make Believe Band.
Chuck’s Arcade also includes prizes geared toward adults and offers merchandise designed to tap into nostalgia. David McKillips, CEO of Chuck E. Cheese, said the concept is a “natural evolution” for the company, following a recent $350 million remodel of its existing 500 locations that saw them remove the animatronics from stores.
Where is Chuck’s Arcade located?
Ten locations have already opened across the United States in cities such as St. Petersburg, Florida; Tulsa, Oklahoma; El Paso, Texas; and St. Louis, Missouri.
Each site is uniquely decorated with original artwork highlighting the franchise’s history. Some of the arcades offer food and drink options, with the Kansas City location featuring a pizzeria that also serves beer and wine, according to a company spokesperson.
The new venture comes as the company continues to recover from financial struggles. The company filed for bankruptcy in 2020 but has since implemented new pricing structures to appeal to cost-conscious families.
This comes just over a year after reports first surfaced that Chuck E. Cheese is going to launch a Squid Game-inspired TV show for adults.
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