CAMERA
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Viltrox Unveils New Macro and Telephoto Anamorphic Cine Lenses
Viltrox has expanded its acclaimed Epic anamorphic lens line with the debut of the Epic 65mm T2.8 Macro 1.33X PL…
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Falcam’s New Carbon Fiber Tripods Promise Pro Quality for Less Money
Falcam’s newest TreeRoot tripods promise to deliver extreme versatility and performance in a lightweight, portable package. The TreeRoot Quick Lock…
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Sigma’s CEO Talks Cinema, Autofocus, BF Sales, and More! | The PetaPixel Podcast
This week on The PetaPixel Podcast, the team is in Burbank, California at the Sigma west coast headquarters to meet…
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ON1 Celebrates 20th Anniversary With Huge Software Savings

ON1 turned 20 years old today, marking a significant milestone for the Oregon-based photo editing software company. When Craig Keudell…
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Giant Woolly Rat Caught on Camera for First Time Ever
The first-ever picture of subalpine woolly rat. The subalpine woolly rat, a giant rodent long known only from rumor, has…
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Lomography Launches Travel Guides for Globetrotting Photographers
In an age of Instagram-perfect itineraries and AI-generated bucket lists, Lomography is offering something refreshingly human: Lomo Travel Guides, a…
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Trump Has a New Presidential Portrait
President Trump’s new official portrait released this week | White House, Daniel Torok The White House unveiled a new portrait…
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Fujifilm to Make Four Popular X Series Cameras in Japan Specifically for the US Market
Fujifilm will relocate the production of four of its most popular X Series cameras from China to Japan, aiming to…
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German Film Lab Launches OptiColour 200 Film With New Emulsion
OptiColour 200 / @maddies_synpunkt German film lab Optik Oldschool has announced a brand new color film called OptiColour 200 that…
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Sony and the NHL Partner to Capture Fast-Paced Hockey Action With Sony Cameras
Sony and the National Hockey League (NHL) have announced a major multiyear global technology partnership, giving Sony another feather in…
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