Borderlands 4 could launch with the same $80 price tag that Nintendo and Microsoft have locked in for their first-party games starting in 2025.
In a Q&A panel during PAX East on May 9, Randy Pitchford, CEO of developer Gearbox Software, was asked how much the series’ fourth entry would be.
“I’ll tell you the truth, I don’t know,” Pitchford replied, before deliberating on the current climate of the industry.
“It’s an interesting time, right? On one level, we’ve got a competitive marketplace where people who make those choices want to sell as many units as possible, and they want to be careful about people who are price sensitive. There’s other folks accepting the reality that game budgets are increasing and there are tariffs for the retail packaging, and like, it’s getting gnarly out there, you guys.”
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Borderlands 4 pre-orders open “soon”
Circling back to Borderlands 4 specifically, Pitchford revealed that the sequel had “more than twice the development budget” of the third game and that, while he didn’t know “what the price is going to be,” it would be set when pre-orders opened “soon.”
“It might be the new price that Nintendo and Microsoft have led with, it might be that we stay back,” Pitchford concluded, stating that the decision was for the publisher, not Gearbox, to decide.
Every Borderlands game has been published by 2K Games. The latter is a subsidiary of Take-Two Interactive, which is also the parent company of GTA creator Rockstar Games.
Whatever price is decided for Borderlands 4, it could provide an early indication of how much GTA 6 will cost the consumer when it arrives on May 26, 2026.
Like its predecessors, Borderlands 4 will feature four brand-new Vault Hunters for players to choose from. Find out more about Amon, Harlowe, Rafa, and Vex and their abilities in our character breakdown.
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