Capturing immersive content has never been easier or more affordable than in 2025. As 360 cameras become both more advanced and accessible, creators—whether hobbyists, professionals, adventurers, or business users—can explore filmmaking, photography, and virtual tours in ways that once seemed unattainable. The latest 360 cameras merge intuitive design with powerhouse capabilities: panoramic stills, breathtaking 360-degree video, dynamic vlogging angles, and AR and VR-ready footage, all supported by user-friendly apps and ecosystems. The real magic of 360 imaging is its versatility—shoot now, frame later, and create anything from interactive virtual tours to social media showstoppers with a simple swipe, pinch, or click.
Gone are the days when working with 360 content was only for tech wizards. Leading brands have set a new standard for straightforward workflows—advanced stabilization, seamless ‘invisible selfie stick’ removal, auto-stitching, and AI-powered subject tracking that take the guesswork out of capturing flawless footage. The proliferation of robust editing tools (including mobile apps, desktop suites, and plugins for major editing software) lets you unleash your creativity however you see fit. From waterproof models ready for adventures to budget-friendly options delivering serious value, there’s a 360 camera for every need.
In this guide, I’ll break down the top 360 cameras you can buy in 2025. You’ll find detailed specs, pros and cons, purchase recommendations, and in-depth analysis—helping you find the best model to bring your creative vision to life.
1. Best 360 Camera Overall: Insta360 X5
Specifications
- Weight: 200g (0.45 lbs)
- Dimensions: 46 x 124 x 38 mm
- Stills Resolution: 72MP (11,904 x 5,952px)
- Video Resolution: 8K 30fps / 5.7K 60fps / 4K 120fps
- Memory: MicroSD
- Battery Life: Up to 85 min at 8K, 185 min at 5.7K
- Waterproof: 15m / 49ft (with dive case up to 50m)
Pros
- Intuitive and compact design, easy for one-handed use
- Crisp 2.5-inch touchscreen for instant control and preview
- Versatile shooting, including 4K single lens action cam mode
- Excellent low-light performance with advanced sensors
- Broad mic compatibility and robust connectivity options
Cons
- Price is higher than the previous generation (about $50 more)
- Requires a reasonably modern phone to leverage all app features
Buy It If
- ✅ You demand top-tier 8K video quality for maximum flexibility in editing and sharing
- ✅ You want a camera suited for all lighting conditions, with the versatility for action, travel, and low-light shooting
Don’t Buy It If
- ❌ You are strictly limited by budget—older Insta360 models still deliver strong performance at a lower price
- ❌ Your phone is dated and may not handle the latest companion apps
In Depth Review
The Insta360 X5 sits proudly at the apex of the consumer 360 camera market, setting a new benchmark for image and video quality, usability, and software integration. Building on the strong foundation laid by the X4, the X5 introduces meaningful upgrades: larger image sensors for superior low-light performance, increased processing power for real-time effects, and thoughtful refinements that bring professional results within reach for any creator.
From my time with the X5, what stands out most is its seamless, user-friendly experience. The robust 8K resolution isn’t just a flashy number—it provides tangible benefits, especially when reframing or cropping footage for various projects. Advanced stabilization, ‘invisible selfie stick’ tech, and responsive AI subject tracking combine to deliver smooth, cinematic results, whether you’re shooting adrenaline-packed action or serene panoramic vistas.
The device is rugged, benefiting from removable lens covers and even replaceable lenses if needed—a true peace-of-mind for travelers and thrill-seekers. Content creation is further enhanced by a stellar companion ecosystem: Insta360’s mobile app is packed with auto-editing, subject tracking, and one-tap share features, while the desktop suite and pro-grade plugins (for Premiere and Final Cut Pro) streamline advanced workflows. Whether you’re editing on your phone during a road trip or producing polished promos at your desktop, the X5’s ecosystem saves time and opens creative doors.
Insta360’s relentless pace of innovation, comprehensive support for social platforms, and focus on user experience make the X5 not only a powerhouse but also an absolute joy to use.
Best For
- Creators who want uncompromising quality and versatility in both video and stills
- Social media producers, vloggers, and action shooters looking for industry-leading 360 performance
Insta360 X5 360° 8K Camera at B&H, Adorama.
Specifications
- Weight: 163g
- Dimensions: 64 x 69 x 40 mm
- Waterproof: 5m
- Stills Resolution: 16.6MP
- Video Resolution: 5.6K (stitched)
- Memory: MicroSD
- Mount: Flip-out mounting feet & thread
- Battery Life: 78 minutes at 5.6K
Pros
- Great-looking, dynamic clips perfect for high-action and vlogging
- Multi-functionality: versatile use as a 360 camera or traditional GoPro
- Well-developed companion app for flexible editing and sharing
Cons
- No conventional flat 4K or 8K video capture
- Confusing product changes: different retailers sell old and new versions
Buy It If
- ✅ You are embedded in the GoPro ecosystem and want seamless hardware/app integration
- ✅ You’re getting the refreshed 2025 model with the upgraded mount and features
Don’t Buy It If
- ❌ You need the absolute latest tech: the Max is due for replacement, making it less future-proof
- ❌ High-res video is critical for your work—competing models outpace it here
In Depth Review
Despite debuting in 2019, the GoPro Max 360 has managed to stay relevant thanks to incremental hardware updates and price drops. The latest refresh adds essential improvements, like the universal tripod mount (a must-have anyone in the content game), and brings much-needed refinement to the GoPro Quik app. GoPro loyalists will appreciate enhanced AI subject tracking, more streamlined ‘shoot first, frame later’ workflows, and improved integration for exporting and editing in popular video suites.
The Max 360 is best described as a versatile hybrid: it blends the reliability and durability GoPro is famed for with the creativity unleashed by full-sphere capture. Six microphones provide top-notch audio, making it a strong choice for vloggers and immersive storytellers, while a healthy, full-day battery keeps you going from sunrise to sunset.
The biggest limitations are its video specs. There’s no flat 4K mode, and rivals offer higher resolution, which matters if you want to crop in or deliver projects on large screens. Yet, for social media, action sports, and typical web use, its results remain impressive. Still, be cautious: some stores may still list the older Max model. Buying from GoPro direct ensures you get the right version.
With significant price drops and a robust, mature editing suite, the Max 360 makes for an attractive, budget-friendly entry into the GoPro world of 360 content. Just know that a more powerful successor is on the horizon.
Best For
- Outdoor enthusiasts and vloggers seeking GoPro reliability in 360
- Existing GoPro users who want frictionless integration for immersive content
GoPro MAX 360 Action Camera at B&H, Adorama.
3. Best 360 Camera For Stills: Ricoh Theta X
Specifications
- Weight: 170g
- Dimensions: 36.2 x 51.7 x 29 mm
- Stills Resolution: 60.5MP
- Video Resolution: 5.7K 30fps
- Memory: MicroSD + 64GB internal
- Battery Life: 30 mins (5.6K)
Pros
- Vibrant 2.25-inch color touchscreen for real-time settings and preview
- Exceptional 60.5MP still photo quality
- Automated HDR and solid low-light performance ideal for interiors and real estate
Cons
- No RAW capture for maximum editing flexibility
- Some visible stitching lines under challenging lighting
- Short battery life limits all-day shooting
Buy It If
- ✅ You produce virtual tours and need reliable, high-quality stills with fast workflow
- ✅ You want strong automatic features for low-light and HDR photography
Don’t Buy It If
- ❌ You need action stabilization or versatile video modes—in that case, look to Insta360 X series
- ❌ You’re trying to minimize costs for casual projects
In Depth Review
The Ricoh Theta X is a standout for still photographers who demand accuracy and efficiency in 360 content. Unlike action-first competitors, the Theta X is tailored for professionals in real estate marketing and virtual tour creation. Its powerful HDR automation and GPS make it remarkably easy to generate consistent, high-res, and geo-tagged images, perfect for importing into leading virtual tour platforms like Matterport.
While video performance is commendable, it’s clear this isn’t an action camera: stabilization lags behind rivals, and battery life is limited, so all-day adventuring isn’t its strong suit. The absence of RAW capture is a trade-off, pushing it more toward streamlined workflows over granular post-production flexibility. However, the touch interface and quick setup compensate for time-sensitive environments, like real estate walkthroughs or event space showcases.
The Theta X builds on Ricoh’s expertise in 360 imaging, offering a robust, simple solution for niche applications. Its precise color science and automated HDR routines help deliver images that stand out, even in poorly lit interiors—a true asset for property professionals.
Best For
- Realtors, architects, and marketers focusing on high-quality virtual tours
- Photographers seeking detailed, vibrant 360 stills over video capabilities
Ricoh THETA X 360° Camera at B&H, Adorama.
4. Best 360 Camera For Beginners: Insta360 X3
Specifications
- Weight: 180g
- Dimensions: 114.0 x 46.0 x 33.1 mm
- Stills Resolution: 72MP
- Video Resolution: 5.7K
- Memory: MicroSD
- Battery Life: 81 min
- Waterproof: Yes, to 50m with a dive case
Pros
- Ultra-compact and easy to pocket; perfect for everyday carry
- User-friendly, large touchscreen for intuitive operation
- 4K single lens mode doubles as a standard action cam
- Creative Shot Lab with built-in tutorials and special effects
- Exceptional software for both mobile and desktop users
Cons
- 5.7K videos lose sharpness when reframed
- Active HDR can sometimes appear washed out in certain lighting
Buy It If
- ✅ You want a hassle-free, all-round 360 camera at outstanding value
- ✅ You’re looking to maximize creative options without investing in the newest model
Don’t Buy It If
- ❌ You need the latest features like 8K or improved ruggedization (look at the X5)
- ❌ Your shooting style demands the most robust lens protection
In Depth Review
The Insta360 X3 redefined the entry-level 360 camera experience. It introduced casual shooters to the creative freedom of full-sphere video and photo capture, with a focus on simplicity and accessibility. The X3’s streamlined controls and sizable touchscreen reduce setup times, letting you shoot, review, and edit with minimal fuss. Its Shot Lab is particularly noteworthy, offering one-tap access to effects like bullet time, tiny planet, and auto-tracking—lowering the learning curve for first-time 360 creators.
While its 5.7K output can’t match the pixel density of newer 8K models for cropping or pro-level content, its real-world impact remains strong for everyday social sharing, travel vlogs, and spontaneous shoots. Extended accessory support (like waterproof dive cases) and a robust app ecosystem make the X3 a friendly yet powerful companion, whether you’re hitting the beach or stitching together a VR memory from your road trip.
It might be bested on paper by the new X5, but for the average user looking to dabble in 360 content or sidestep the steepest price brackets, the X3 hits a sweet spot of performance, ease-of-use, and value.
Best For
- Newcomers and hobbyists eager to explore 360 without overload
- Travel bloggers and social media users wanting outstanding versatility and in-app creative effects
Insta360 X3 360° Camera at B&H, Adorama.
Specifications
- Weight: 189g
- Dimensions: 71 x 83 x 27 mm
- Stills Resolution: 64MP
- Video Resolution: 5.7K
- Memory: MicroSD
- Battery Life: ~30 minutes
Pros
- High-res 64MP stills at a remarkably low price point
- Promising, beginner-friendly phone app with guided tutorials
- Attractive design and sturdy construction
Cons
- 5.7K footage loses fidelity when heavily reframed
- Workflow for DNG8 capture is less streamlined
- Desktop editing suite lacks advanced features; limited Mac/PC support
Buy It If
- ✅ You want to try 360 photography or video without breaking the bank
- ✅ You value good low-light performance thanks to wide aperture sensors
Don’t Buy It If
- ❌ You need seamless desktop workflows for Mac/PC
- ❌ Battery life is a priority—you’ll only get around half an hour per charge
In Depth Review
The Kandao QooCam 3 has quickly established itself as the value leader in the ultra-competitive field of budget 360 cameras. Don’t be fooled by its minimalist design—inside, dual large-format sensors with wide f/1.6 apertures enable impressive low-light performance and detailed 5.7K video, while 64MP stills put it close to more premium brands on paper.
Ergonomically, the QooCam 3 feels solid in hand and pairs easily with traditional selfie sticks for creative vlogging or panoramic shots. The intuitive mobile app stands out for its guided tutorials, making it an especially strong pick for beginners. However, advanced users may feel restricted by the relatively basic desktop software and the lack of Mac support at launch. Online sharing is a breeze from your phone, which is where most users will do their editing and posting anyway.
Battery life is the chief compromise—by real-world testing, you’ll get about 30 minutes of use, so pack a power bank if you’re venturing far. Despite this, its feature set and price make the QooCam 3 a smart entry into immersive imaging, especially as Kandao’s own pro line and ongoing software updates inspire confidence in long-term support.
Best For
- Budget-minded creators and students
- Anyone buying their first 360 camera to experiment with immersive media
Kandao QooCam 3 360° Camera at B&H.
6. Best 360 Camera for Sensor Size: Insta360 ONE RS 1-inch 360 Edition
Specifications
- Weight: 239g
- Dimensions: 53.2 x 49.5 x 129.3 mm
- Stills Resolution: 21MP
- Video Resolution: 6K
- Memory: MicroSD
- Battery Life: 62 mins (6K/30fps)
Pros
- Outstanding low-light capability and image quality
- Advanced stabilization via 6-axis gyros
- Excellent ShotLab and FlashCut features in app
Cons
- Premium price, higher than most consumer 360 options
- Small display can be fiddly for hands-on control
Buy It If
- ✅ Top-tier image quality—especially in low-light situations—is your priority
- ✅ You appreciate Leica’s lens engineering and want pro-level optics
Don’t Buy It If
- ❌ You are looking for a bargain—the sensor size commands a significant premium
- ❌ Long battery life is a must: the compact power cell limits runtime
In Depth Review
Co-engineered with Leica, the Insta360 ONE RS 1-inch 360 Edition isn’t just another action camera—it’s a serious tool for filmmakers and photographers prioritizing dynamic range, detail, and performance in challenging light. Its twin one-inch sensors set it apart, delivering high clarity, reduced noise, and vivid, true-to-life colors even when shooting at dusk or indoors.
The hardware feels reassuringly premium and robust, paired with Insta360’s proven software suite for reliable post-production on both desktop and mobile. FlowState stabilization ensures that video remains silky smooth, a huge advantage for on-the-go creators and professionals shooting moving subjects or dynamic environments.
Despite these advantages, the camera’s small touchscreen, while helpful for quick checks, isn’t as practical for detailed settings adjustments or previewing footage—especially if your hands are larger or you work in challenging conditions. Still, if maximizing image quality trumps all else, and you’re looking for a step up without diving into multi-thousand-dollar equipment, this model stands alone.
Best For
- Professional content creators, filmmakers, and photographers
- Serious enthusiasts demanding superior image quality in a portable package
7. Best Single-Lens 360 Camera: Trisio Lite2
Specifications
- Weight: 157g
- Dimensions: 147 x 51 x 23 mm
- Stills Resolution: 32MP
- Video Resolution: N/A
- Memory: MicroSD
- Battery Life: 200 min
Pros
- Exceptional 32MP image quality with zero stitching marks
- Handles high-contrast and low-light scenes with ease
- anyScene mode automatically tailors exposure and settings
Cons
- Cannot capture 360° video—stills only
- No RAW option and lacks manual control features
- Slow shooting process, requires patience for motorized capture
Buy It If
- ✅ You focus exclusively on high-quality 360° stills for business or tours
- ✅ Stitching accuracy and consistent HDR results are vital for your workflow
Don’t Buy It If
- ❌ You want versatile functionality, including video or rapid-fire shooting
- ❌ Manual creative control is a priority
In Depth Review
The Trisio Lite2 carves out a unique niche as a stills-only 360 camera that delivers impressive results for real estate, event spaces, and business virtual tours. By using a rotating, single-lens mechanism (rather than dual, opposing lenses), it produces 360º images free of the stitching artifacts or misalignments usually seen in dual-lens devices. The trade-off: capturing a single image takes about half a minute, making it unsuitable for quick action or crowded environments.
It’s not the camera for vlogs or VR video, and with no manual settings or RAW capture, artistic flexibility is limited. However, its auto HDR and ‘anyScene’ mode allow users to achieve balanced, vibrant results even in rooms with challenging light. The addition of a dedicated desktop app (finally!) expands its workflow compatibility and speeds up file transfers, especially as file sizes grow with increasing image resolution.
For commercial photographers or businesses who want straightforward, repeatable results, the Trisio Lite2 gets the job done with minimal fuss.
Best For
- Real estate professionals and architects producing virtual tours
- Business users needing flawless, high-res 360° images for websites and VR showcases
Specifications
- Weight: 275g
- Dimensions: 145 x 57 x 33mm
- Waterproof: No
- Stills Resolution: 29.5MP
- Video Resolution: 7.7K
- Memory: 64GB internal, SD card slot
- Battery Life: 90 minutes (claimed)
Pros
- Outstanding sharpness and ‘SuperSteady’ video stabilization
- 4K 120fps slow-motion shooting for creative projects
- Ethernet connectivity for reliable live 8K broadcasting
Cons
- Audible fan and operational noise can distract in quiet recording settings
- Battery life underperforms compared to competitors
- Not waterproof out of the box; requires separate housing
Buy It If
- ✅ 8K video is your holy grail—especially for broadcasting or high-end content
- ✅ You need reliable, high-bandwidth live streaming with onboard Ethernet
Don’t Buy It If
- ❌ You’re a consumer user—newer, cheaper 8K models are coming
- ❌ Battery endurance is a deal-breaker
In Depth Review
The Kandao QooCam 8K Enterprise is aimed at professionals who need uncompromising 8K capture, sharp stills, and robust, real-time broadcasting. With a premium 1/1.7-inch sensor and 10-bit color, image quality is impressive, surpassing most consumer models and meeting the demands of virtual production, live events, and documentary work.
Its ‘SuperSteady’ stabilization ensures walking or dynamic shooting footage remains usable even in rough conditions. The built-in Ethernet port sets it apart, guaranteeing zero-lag, interruption-free live streams—a must for events and enterprise applications. 4K/120fps slow motion adds an extra creative dimension, too.
Downsides include an audible cooling fan and modest battery life, which, depending on your workflow, could constrain longer shoots. And while not budget-breaking for a professional, its price still places it well above most consumer upgrades. If your needs are broadcast quality, however, and accessing a reliable workflow is non-negotiable, the 8K Enterprise rates as an impressive choice—though you should consider waiting for the QooCam 3 Ultra if consumer value matters.
Best For
- Professional broadcasters, event producers, and high-end virtual event creators
- Studios needing steady 8K live-streaming—not casual hobbyists
Kandao QooCam 8K Enterprise 360 Camera at B&H.
Honourable Mentions
Kandao QooCam 3 Ultra
If your primary concern is maxing out stills resolution, the new QooCam 3 Ultra boasts impressive 96-megapixel images. For pure pixel count, it stands out, but its value proposition lags behind new leaders like the Insta360 X5.
Insta360 X4
The Insta360 X4 is now a former flagship, recently overtaken by the X5. Yet with its blend of strong performance and better pricing, it remains a compelling option if you can find it at a reduced rate.
FAQs
How Does 360 Imaging Work?
Imagine placing yourself at the center of a sphere. 360 cameras use two ultra-wide fisheye lenses pointing in opposite directions—typically each capturing 180°—to record everything around the camera in both photo and video. Modern 360 cameras stitch these two images into a seamless virtual ‘world’, which viewers can explore interactively via AR/VR headsets or standard touch devices.
Still photos are relatively straightforward, but in video, every angle is live—meaning the action is omnipresent and must be stabilized and stitched seamlessly. When editing, creators can simulate camera movements or reframe scenes in post, letting you replicate pans, tilts, and zooms digitally after the shoot.
A crucial note: resolution matters more in 360 than in standard media. Because the image wraps around a sphere, familiar resolutions like 12MP or 4K are spread thinner. Always consider output needs, especially if you plan to crop or zoom.
Conclusion
The world of 360 cameras is more competitive and creative than ever. Whether you’re a pro, an aspiring influencer, or an enterprise user, there’s a model tailored to your needs, workflow, and budget. From feature-packed flagships like the Insta360 X5 to affordable options like the Kandao QooCam 3, the right camera is out there—ready to transport your audience anywhere you can imagine.
Looking to push your creativity even further? Invest in a top 360 camera and start telling immersive stories that turn heads in 2025 and beyond.
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