Atlas Lens Co. Mercury 1.5x Anamorphic Lens First Look & November Promotion

We caught up with Atlas Lens Co, at Interbee 2022 in Japan to take a look at their new Mercury 1.5x anamorphic lenses and to seek out out extra concerning the “Construct Your Atlas Set” Promotion the place it can save you hundreds of {dollars} on Atlas Orion Sequence Lenses.

The brand new Mercury Sequence characteristic full-frame protection, a 1.5x squeeze ratio with enhanced bokeh, a major discount in bodily measurement and weight, a extra dynamic geometric optical character, and hotter classic tones than the Atlas Orion Sequence. In addition they present the identical trendy, mechanical conveniences that cinematographers anticipate.

I received to movie some fast pictures on the stand and I used to be impressed by the shut focus potential, lack of chromatic aberration, and the general look of the lenses. I feel the Mercury collection goes to be extraordinarily well-liked given their comparatively low value and efficiency.

The lenses will cowl an imaging space of 36.7mm x 25.54mm in addition to 16:9 / 3:2 / 4:3 sensors, with simple supply to 2:1 / 2.25:1 / 2.66:1 / 2.4:1.

The Mercury collection all characteristic both a T2.2 or T2.3 aperture and the collection will include the next focal lengths:

• 36mm T2.2
• 42mm T2.2
• 54mm
• 72mm T2.3
• 95mm

At launch solely the 36mm, 42mm and 72mm will probably be out there. One other telephoto focal size will probably be added in 2023.

By the month of November, you possibly can construct your good Atlas anamorphic set. ⁠With each Mercury Sequence pre-order, you’ll obtain $3000 USD off particular person Orion Sequence lenses.⁠

From Nov 1-Nov 30, with each Mercury preorder positioned, Atlas Lens Co. is providing particular discounted pricing on the next Orion Sequence lenses and Atlas 1.6x LF Extenders:

Orion Sequence 32MM: $6,495 USD (Retail: $9,999)
Orion Sequence 40MM: $5,995 USD (Retail: $8,999)
Orion Sequence 50MM: $5,995 USD (Retail: $8,999)
Orion Sequence 65MM: $5,995 USD (Retail: $8,999)
Orion Sequence 80MM: $5,995 USD (Retail: $8,999)
Orion Sequence 100MM: $5,995 USD (Retail: $8,999)
Atlas 1.6x LF Extender: $1,349 USD (Retail: $1,849)

This particular pricing is barely out there on a one-to-one foundation for Mercury and Orion lenses. (For instance, a three-lens Mercury deposit gives you entry to 3 discounted Orions, one Mercury deposit provides you one discounted Orion, and ten Mercury deposits get you ten discounted Orions, and many others.)

This can be a unbelievable deal and should you put a deposit down for a three-lens Mercury set, you might then purchase three Orion Lenses and save a complete of $9,000 USD.

If you wish to discover out extra concerning the Mercury collection lenses you possibly can hearken to a 20-minute dialog I had with founders Dan Kanes, CEO, and Forrest Schultz, President and lead designer.

This deal is legitimate on all particular person Orion Sequence lenses for all new and present Mercury preorder holders via November 30, 2022.

Financing choices can be found for eligible prospects in North America.

The positive print: In case you select to reap the benefits of this particular discounted pricing on the Orions, your Mercury lens preorder deposit will not be refundable. Supply excludes Orion 21mm, 25mm, Orion Silver Editions, and all different lens equipment.

To put an order: You’ll be able to go right here to put an order (and embody any earlier Mercury order info) and somebody from The Atlas Lens Co. crew will attain out to verify your order info.

In different information, a trailer for the brand new collection “Taurus,” which was captured by John Brawley ACS with the ALEXA Mini and Atlas Orion SE lenses has been launched. The meta-music drama will premiere in theaters and on-demand on November 18.

Above you possibly can see some footage captured with the Mercury Sequence lenses.