Amazon can be shutting down Amazon Academy, a web-based studying platform it launched in India for high-school college students final 12 months, the corporate mentioned Thursday.
The retailer says it is going to wind down the edtech service within the nation in a phased method beginning August 2023. Those that signed up for the present tutorial batch will obtain a full refund, it mentioned.
Amazon formally launched Academy, beforehand known as JEE Prepared, early final 12 months, however had been testing the platform since mid-2019. Academy sought to assist college students put together for entry into the nation’s prestigious engineering faculties.
The service supplied curated studying materials, stay lectures, mock checks and complete assessments to assist college students be taught and apply math, physics and chemistry and put together for the Joint Entrance Examinations (JEE), a government-backed engineering entrance evaluation carried out in India for admission to varied engineering faculties within the nation.
The great providing from the agency had prompted some to consider that Amazon could be making a significant foray into the schooling market and will pose menace to upstarts equivalent to Byju’s, Unacademy and Vedantu.
Greater than 260 million youngsters go to highschool in India and far of the inhabitants sees schooling as a key to financial progress and a greater life. Fb additionally invested in Unacademy, a Bangalore-based startup that provides on-line studying lessons. Google, which invested in Indian edtech startup Cuemath, additionally partnered with CBSE to coach greater than 1 million lecturers in India and supply a spread of free instruments equivalent to G Suite for Schooling, Google Classroom and YouTube to assist digitize the schooling expertise within the nation.
“At Amazon, we expect huge, experiment, and put money into new concepts to please clients. We additionally frequently consider the progress and potential of our services and products to ship buyer worth, and we commonly make changes primarily based on these assessments,” an Amazon spokesperson informed TechCrunch.
“Following an evaluation we now have made the choice to discontinue Amazon Academy. We’re winding down this program in a phased method to maintain present clients.”
The corporate didn’t share why it’s winding down Academy, however ET Prime (paywalled), which first reported the event, mentioned the transfer was a part of the its ongoing cost-cutting measures.
Amazon is planning to chop about 10,000 jobs, based on media experiences, and commenced eliminating roles in some divisions together with gadgets and companies earlier this month. Amazon additionally shut down groups that make AWS tutorials and different on-line programs, Enterprise Insider reported.
In a memo, which Amazon has since made public, chief government Andy Jassy mentioned extra layoffs will come subsequent 12 months.