Hololive has announced that it will be collaborating with Kura Sushi USA, bringing tasty themed menu items and exclusive merch at participating locations across the United States.
Running from July 1 to July 31, 2025, the promotion features themed sushi dishes, exclusive merchandise, and immersive in-store decorations designed to celebrate three Hololive English talents.
The collaboration includes original menu items inspired by Ninomae Ina’nis, Ouro Kronii, and Gigi Murin. Ina’nis is represented by the Spicy Crunchy Squid, which combines squid tempura with spicy mayo, eel sauce, and bonito flakes over Kura’s signature sushi rice.
Meanwhile, Kronii’s dish, Tuna with Avocado Cream Cheese, features soy-marinated tuna paired with avocado and cream cheese. Lastly, Gigi Murin’s roll includes spicy salmon and tamago atop a shrimp mayo roll, finished with panko crunch (I’m feeling hungry just writing this).
However, it won’t be just food you’ll be able to purchase, as hololive fans can get exclusive merchandise as well.
hololive reveals Kura Sushi USA collab
First up is a custom bottle set, which will be available for $20 in-restaurant starting July 1, while a cooling towel and carrying case set will be available beginning July 21 for customers who spend at least $85 in-store.
The festivities don’t stop there as select Kura Sushi USA locations will be decorated with Hololive English-themed visuals throughout the campaign, so you can expect to plenty of familiar faces as you slam back those sushi rolls.
According to Kura Sushi USA President and CEO Jimmy Uba, the partnership is the company’s first US-based VTuber collaboration.
“This campaign offers a one-of-a-kind experience that blends fan culture with Kura’s passion for innovation and fun,” Uba said.
Kura Sushi USA operates over 76 restaurants nationwide and is known for its revolving sushi bar concept. So, if you want to enjoy some sushi and grab yourself some exclusive hololive merch, then be sure to head over to Kura Sushi. All the participating locations can be found by heading over kurasushi.com.
This isn’t the only hololive collab happening this month, as Dodger Stadium will host the second annual hololive Night, featuring Ninomae Ina’nis, IRyS, and Koseki Bijou.
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