If one wishes to make a splash on social media, consistency is key. Bizarre YouTuber Freakbait (aptly named) seems to understand this, as his “daily mission” series has reached viral heights. The core conceit is so simple that I’m surprised no one has done it before: every single day, followers are issued a new “mission”, the purpose of which is just as unclear as any potential reward for fulfilling it. — Read the rest
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