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Google just rolled out its answer to Midjourney – here’s how to try the AI image generator

The best AI image generators have been in the news recently, but not always for the right reasons – with Elon Musk’s Grok-2 AI producing all sorts of controversy over its lack of guardrails. Google probably wants to shift the conversation in a more positive direction, as the company has just expanded access to its Imagen 3 generator to everyone in the US, massively ramping up who can use the AI tool.

Google’s accompanying research paper describes Imagen 3 as “a latent diffusion model that generates high quality images from text prompts,” with the paper adding that “Imagen 3 is preferred over other state-of-the-art models at the time of evaluation.” It can be used to whip up images based on text entered by the user, with some restrictions on offensive or illegal content, making it a rival to popular alternatives like Midjourney.


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