Appleās Most Wanted: This is what US residents searched for on the App Store in 2023
1. Entertainment ā Netflix and Tik-Tok rule!
2. Finance ā no gold medal for PayPal
āFinanceā is also split in two. The first subcategory ā āBudget and expense trackingā ā is dominated by Mint, followed by the generic ābudget appā query, and the app EveryDollar is coming third in terms of popularity. The fact that the silver goes to a generic search phrase (instead of a concrete app), shows that while people may crave āBudget and expense trackingā services, they donāt have enough knowledge on the topic and are looking for suggestions. In contrast, everybody knows what TikTok is!
As far as the āDigital wallets and payā subcategory goes, Cash App steals the first position from PayPal. Venmo is the third most searched-for digital pay service.
3. Food and drink ā Mickey D’s comes before Starbucks
Ah, yummy. Letās have a look at āFood and drinkā thatās also split in two: āGrocery deliveryā and āQSRā (QSR stands for quick service restaurants). For āGrocery deliveryā, Instacart is king, followed by HelloFresh and Shipt.
In the āQSRā subcategory, McDonaldās is king, while Burger King is number 10 in terms of being most sought-after in the App Store. Starbucks is coming second, while Chick-fil-A is third.
The rest of the 2023 App Store most wanted
For the āHealth and fitnessā categories, people in 2023 were searching the most for the Fitbit app, as well as Fitness+, Strava, Garmin and more. In the āPhoto editingā realm, ānumero unoā is Picsart, while the obligatory Adobe Photoshop and Adobe Lightroom were not even in the top 3. For video editing, CapCut comes on top, while the GoPro app was last in popularity.
On the āSocial mediaā front, unsurprisingly, the Reddit app is the most sought-after. If weāre speaking about online dating ā you couldnāt have guessed it ā Tinder is the most popular search query in the App Store for 2023. The silver goes to Grindr.
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