In a bid to higher perceive the restaurateurs they service, meals supply platform Deliveroo plans to open a pizza parlor in its hometown of London.
The Amazon-backed firm needs to “perceive eating places’ ache factors with the intention of fixing them,” a Deliveroo spokesperson instructed The Wall Avenue JournalThe Wall Avenue Journal. “And to do that by having a deep understanding of restaurant homeowners’ mind-set.”
The pizzeria, dubbed Pizza Paradiso, will reportedly characteristic indoor and out of doors seating, a front-of-house pizza oven, and a back-of-house kitchen, the place Deliveroo employees can discover ways to handle a restaurant that provides dine-in and supply. There are at present no plans to broaden past the only pizzeria in London’s Swiss Cottage neighborhood, the Journal stated.
Regardless of its British roots, Deliveroo operates in tons of of places throughout Europe, Asia, and Australia; it additionally boasts delivery-only Editions websites in eight international locations, permitting cooks to organize meals exterior of conventional restaurant kitchens.
The ghost kitchen idea has actually taken off, inspiring Wendy’s to open 700 delivery-only kitchens within the US, Canada, and UK by 2025. Even TikTok needs in on the pattern, saying final month that it is teaming up with Digital Eating Ideas and Grubhub to convey widespread dishes to followers.
A number of pandemic lockdowns helped elevate the profile of meals supply companies like Deliveroo, which works with among the nation’s greatest chain eating places to ship meals straight to your door. However, the return of dine-in clients, supply-chain points, and labor shortages have confirmed tough for the agency, which, in keeping with WSJ, noticed a decline in transactions between the second and third quarters of the 12 months.